9/24/14

FREE Value for Entrepreneurs with Heart

The late, great Joseph Campbell described an important point in the Hero’s Journey. 


After plunging to the depths (or scaling up the heights as different stories would have it), defeating chaotic monsters and saving the prize that was lost, the Heroine returns to the world of their peers. 

But, not before some critical moment where all appears lost. The Heroine at their darkest hour is on the verge of collapse, but fate is forever altered by the aid of an old mentor. We've seen the story hundreds of times but, that narrative is much larger than stiff logic. As we watch or read these heroic instances, we're transformed a little on the inside


That isn't exactly what this post is about but, I hope you can begin to see the value in it for heart powered entrepreneurs. 

Today is all about not being a stingy poop with your magic powers. It's important for your business to be supercharging your marketplace with remarkable love-marks that only you can provide. 


But, before we continue this journey... a few qualifiers to not waste anyone's time.

  • If you’re only in your business to make money at any expense, don’t read this. 
  • If you're in business, but money makes you squeamish, don’t read this.
  • If you were born with a huge heart, dedicated your whole life to honing skills, feel the need to help people, and you have a business that is NOT making money as if it’s Nobody’s business.... you reeeeally need to read this.

Okay.... now that we're in good company... consider the VALUE of providing free stuff to your customers. Too meta? Let's break it down.

People love getting free stuff that:

  • A) makes them feel better,
  • B) makes them look better (to themselves & their peers)
  • C) might save them from a lot of pain or trouble down the road.

Giving away brand-related value is the superior way to grow your brand without paying premium fees for advertising.

The value provided in your “free sample” tells exactly what customers can expect in the future. Can you sense the benefits of establishing an expectation in the future with your members, students, customers, and public?

Now, we’re not talking Pavlov’s salivating dogs here. You don’t want to encourage customers to crack-out on freebies. True customers shall not live on freebies alone, thus saith INSIDETHEGOD. You’re not giving away the business. You’re giving away the over-flowing “glory factor” that ought to be the core of your brand.  It's worth repeating.... 

 You’re giving away the over-flowing “glory factor” that ought to be the core of your brand.  


Whether found through the taste of a chocolate bar, the elegant visual on a sample shampoo label, the timely humor in a Facebook post, or the flow of an introductory coaching call... the value conveyed is not the actual chocalate, shampoo, FB post, or coaching call. 

The value is an invisible "third" that brings your brand and customer into a metaphysical alliance. With enough metaphysical gravity (which is "Love" as described by genius R. Buckminster Fuller) physical reality is affected indefinitely.

If you think you can’t afford to freely inspire the glory of your customers,  I might forward one of two considerations...

  • 1) either you’re branding sucks like Keanu Reeves co-starring with Gary Oldman or
  • 2) you haven’t identified the value of your brand, yet.

The communications of your brand value ( the glory story, brand DNA, heart of the matter, etc, etc, ) needs to be decided, generated, and distributed in a way that helps your client where they presently are. AND also suggests which stepping stones are next to get them where they want to be. 

If you don't know where they want to be, it's time to start listening to your market.

If your brand isn’t regarded as helpful, it’s not relevant. But being Helpful is just step one. Luckily for heart-based entrepreneurs, it is one giant leap for brandkind. Being a recognized source of help dramatically increases your visibility as a thought-leader and expert provider. 

So before you dish more dough on sleek looking logos, or fashioning the smoothest slogans, market research says you'd be better served to have a well developed brand strategy... not just the accoutrements. You gotta go deep into the heart of the matter.

Profitable branding is as much about metaphysics as it is about marketing.

 

Not heavy hippie stuff per se, but a little love with some buds goes a very looong way. 

So you wanna give your people some love?

Ask yourself, what is the #1 benefit people gain by working with you? 

Wait, wait, not so fast. Often when I ask entrepreneurs this question, they put a hand to their chin, look up to the left, and go with the first idea that makes them feel good about what they do. 

This exercise of knowing what is best for your client can't be done reliably in plane thinking though. Not even the high-level admen of the world's largest ad agencies can get away with that superficial type of problem-solving. 

Truth is, BRANDING IS A HOLISTIC EXERCISE from conception to distribution, from public communications to in-house memos. If it were easy, everybody would be doing it right.

So go deep. Imagine your "best" client has just finished your XYZ service/ product. As a result of them choosing you, what goal have they reached. In other words, what's their glory story? Because their glory story is your brand glory story. Without that point of purpose and meaning, you'd just be another company yammering on about what you do, instead of what folks get.

If you begin with the notion of their remarkable experience, you can create a branding matrix that provides a safe path for you and your customers to find the best way home... home, simply being where their heart is.

As reality would have it, we're all hero's and heroines on our own paths of purpose and adventure, but for the stewards of wisdom and the advanced in ability.... it is likely that you will be looked upon as a mentor in your customer's time of need. 

You see, if you're still reading this.. you're not here just for the money, but you sure as heck aint scared of it. I imagine the only thing you might be afraid of is not reaching enough people with your heart centered services. 

Fret not mentor-in-the-making. You've got genuine LOVE and that is the only way to start the heart. Your fans are waiting. 







Want to know more about the time-proven branding method that:

  • properly frames your product/ services
  • prioritizes marketing ideas 
  • powerfully positions you in the market
  • connects with customers
In October I am giving away 100 tuition enrollments FREE to my online course ($399 value). Holistic Branding for Entrepreneurs with Heart is unlike anything you've done before (believe me, I've done the research and got the feedback... this is light-years ahead of any other brand strategy system).

More profitable by course end,
you'll have a map in your hand,
leading to that treasured place,
their glory story with your brand. 

Everything is covered from the mental territory, the metaphysical quality, and the physical authority of your brand being more profitable and better connected to a sustainable market that loves what you do best.





9/15/14

Blood Red Stained Sweatshirt - Awareness Piece?


http://www.washingtonpost.com/wp-apps/imrs.php?src=http://img.washingtonpost.com/news/morning-mix/wp-content/uploads/sites/21/2014/09/kentstate-1024x670.jpg&w=480 Google News displays headlines of an Urban Outfitters clothing article being sold in poor taste. More surprising to me is the fact that I've never heard of the May 4 Massacre, where for 13 seconds during a student protest at Kent State, Ohio National Guardsmen fired 67 bullets at unarmed students. 13 students were shot leaving 9 wounded, 1 paralyzed and 4 of the 13 dead.
According to Wikipedia, 4 million students around the US went on strike following the National Guard shooting.

https://www.awesomestories.com/images/user/6b15c97800.gif

This post is partly experimental regarding search, news, and blogs. Thank you.

9/6/14

Attention, attention... this post is about paying attention and what's new from insidethegod

OMG, Internet, how are you my old friend?

Okay.... I've been out of the loop (though still riding the spiral) for quite a minute here and since my last post here on my very first blog, as gifted to me by the world famous Google (you can start your own blog too and maybe even earn some passive income while the world reads... Start Your Blog Here), I've learned a lot (probably forgotten a lot too) and I'd like to casually share what I've learned with you here.

One of my big hang-ups has always been how I represent myself across a wide and diverse field of interests, work, play, and daily life. Well, I've come to terms with the dynamic fractal of the Universe that I am. So there. Anybody calling me a Renaissance fellow will not be blacklisted.

Being able to sit down and share your thoughts is a nice gig and I continue to getting better pay and terms, platforms, and opportunities to share my ideas with larger audiences and... I love it. I know I'm not an awesome writer but I do know life is awesome so I write about that.

It occured to me recently with all the junk going on in the world that it is imperative to focus attention where I'd like energy to flow. For a minute it seemed the only thing to do was run out in the streets and hollar from the rooftops that, "Something needs to change!" Well, not that general a message but more like, "People, you've got to take 100% responsibility for everything you experience in life!"

That sounds crazy but not as crazy as believing every hare-brained conspiracy plot pumped across the tube (nothing against hares or their brains).

Attention is really the most powerful currency you possess. How many people stop to think that with just an iota of attention you can shift the entire physiology and behavior of your body or a body of attentive individuals. That's right. Paying a little attention is a major investment in possible outcomes. Guess what? If nobody ever paid attention to the way birds fly and imagined humans could achieve flight too, then we'd still be rowing across the Atlantic. If nobody ever paid attention to the similarities between different ethnicities, and the capacity for all humans to enjoy happiness, and the possibility of global cooperation then we would have never heard the "I Have A Dream" speech. If nobody ever paid attention to that little signal that says, "Ooop, time to poop.", then we'd be a bunch of grown-ups with very dirty bottoms and no place to get away from dookie smells.

Good, you're still paying attention. But, why?

Simple. We tend to things to take care of our needs. Our mind assesses so our body addresses the issues at hand. It's a helluva communication system. Tiny nodes of genetic intelligence notice when the sugar in your blood is low. They in turn send unconscious signals to different parts of your brain associated with emotion, perception, memory, and attention. It's much easier to spot a nutrient providing morsel when you're hungry than when you're heavily engaged in your favorite video game or tomorrow's presentation. But, in those cases, your attention is more determined to address the next stage boss or that super duper presentation (by-the-way, if you're prepping for a kick-ass presentation do yourself a great justice and connect with Nick Morgan's material for presentation awesomeness and also Kevin Hogan's material for irresistible influence. These guys are the pros who know how Attention can be used for best effect).

Yeah. Attention. The fact is attention is a mental circuit that focuses your resources more-or-less exclusively, while excluding stuff that is not relative. That's why hokey charities on TV will grab your attention with sad kid faces or scared puppies in a shelter... thank you Sara McLachlan!

Today, I'm not playing any tricks with your attention. I'm just making convo and I'm glad you decided to check out this post. I'm just getting back into the groove of my blogger bloggy blog and hey... here we are.

If you never here from me again I hope to leave you with this idea.... You are far more powerful than you have ever, EVER been led to believe. Follow your bliss. Know yourself. Be true to yourself. Let love rule and ALWAYS take the path that has heart.

I'll be seeing you around. + goodness in, goodness out +
Bodhi

5/30/09

chapter 18- appendix- mary everest boole

yeah, everest like the mountain.. that's mary's uncle. boole like the mathemetician, that was her hubby. mary, well she's just a flower who wrote some unique texts regarding math and imagination. this is dope occult text most modern occultists are probably unaware of. learnoutloud.com has a chapter available which i derive great pleasure and insight from it's listening.

without further ado i present you chapter 18 of mary everest boole's "philosophy and fun of algebra.

Chapter 18
Appendix
The essential element of Algebra:—the habitual registration of the exact limits
of one’s knowledge, the incessant calling into consciousness of the fact of one’s
own ignorance, is the element which Boole’s would-be interpreters have left out
of his method. It is also the element which modern Theosophy omits in its
interpretation of ancient Oriental Mind Science.
Men who wish to exploit other men fear nothing in logic or science except
this element. They fear nothing in earth, heaven, or hell, so much as a public
accustomed to realise exactly how much has been proved, and where its own ignorance
begins. Exploiters fear this about equally, whether they call themselves
priests, schoolmasters, college dons, political leaders, or organisers of syndicates
and trusts.

As long as general readers can be kept from the habit of registering at every
step the fact of their own ignorance and the limits of their own knowledge, a
clever charlatan can deceive them about anything he pleases:—“from pitch-andtoss
to manslaughter”; from Zero to Infinity; from the contents of a meat tin
to the contents of an engineer’s report; from the interpretation of a bill before
Parliament to the interpretation of Isaiah.

Once get any fair proportion of the public into the steady habit of algebraising
ignorance, and you will have done much towards reducing all kinds of
parasitic creatures to the alternative of starvation, suicide, or earning their own
living by rendering some kind of real service to the organism which supports
them.

12/4/08

Towards Virtue: Magic to transform


At once, during the acquisition of Virtue, it becomes necessary to slay dragons & demote monsters from their terrific reign.
Towards Virtue inferior things, being asunder, are deduced. Through reconciliation the inferior things, by a means of induction, are resolved unto virtuous aeffect.
The superior binds that which is inferior & converts it unto itself.

9/18/07

water color ing

watercolor hands on
insidethegod